Northbeam vs Hyros
Northbeam and Hyros are two of the most popular attribution tools, so choosing between them is a common dilemma. Northbeam is best known for multi-touch attribution and suits e-commerce, performance marketing, agencies teams, while Hyros stands out for ai attribution and is a strong fit for e-commerce, high-spend advertisers, agencies. Below we break down pricing, features, pros and cons so you can decide quickly.
Quick verdict
If budget is the priority, Hyros is the more accessible option ($499-$1999/mo). For overall user satisfaction, Northbeam edges ahead with a 4.5/5 rating. Most teams should pick Northbeam for e-commerce use cases and Hyros for e-commerce use cases — and many growing companies end up running both together.
| Feature | Northbeam | Hyros |
|---|---|---|
| Pricing model | Paid | Paid |
| Price range | $299-$2999/mo | $499-$1999/mo |
| Free tier | No | No |
| Category | Attribution | Attribution |
| Best for | E-commerce, Performance Marketing, Agencies | E-commerce, High-spend advertisers, Agencies |
| Key features |
|
|
| User rating | ★ 4.5 (520) | ★ 4.3 (340) |
Choose Northbeam if…
- ✓You're focused on e-commerce, performance marketing, agencies
- ✓Sophisticated multi-touch models
- ✓Incrementality testing
- ✓Great for high ad spend
Choose Hyros if…
- ✓You're focused on e-commerce, high-spend advertisers, agencies
- ✓Accurate long-window tracking
- ✓Great for info-product & high spend
- ✓Call & cross-device tracking
Northbeam vs Hyros: pros & cons
Northbeam
Pros
- ✓Sophisticated multi-touch models
- ✓Incrementality testing
- ✓Great for high ad spend
Cons
- ✕Expensive for small brands
- ✕Complex to interpret
- ✕Onboarding takes time
Hyros
Pros
- ✓Accurate long-window tracking
- ✓Great for info-product & high spend
- ✓Call & cross-device tracking
Cons
- ✕Premium pricing
- ✕Setup is involved
- ✕Aimed at advanced advertisers
Frequently asked questions
Is Northbeam or Hyros cheaper?
Hyros is generally the more affordable option ($499-$1999/mo). Northbeam is priced at $299-$2999/mo and Hyros at $499-$1999/mo, so the best value depends on your data volume and which features you need.
Is Northbeam free?
No, Northbeam does not have a permanent free plan. Pricing starts in the $299-$2999/mo range.
Is Hyros free?
No, Hyros does not have a permanent free plan. Pricing starts in the $499-$1999/mo range.
Can I use Northbeam and Hyros together?
Yes. Many teams run Northbeam and Hyros side by side — Northbeam for e-commerce and Hyros for e-commerce. A customer data platform (like Segment or RudderStack) makes it easy to send the same events to both.
Which is better for e-commerce, Northbeam or Hyros?
For e-commerce, Northbeam is typically the stronger choice thanks to multi-touch attribution and creative intelligence. Hyros is the better pick when you need ai attribution.