Analytics Metrics Directory
Comprehensive directory of all analytics metrics referenced across business types, platforms, and guides. Find definitions, formulas, and links to detailed glossaries and relevant business types.
Detailed Metric Glossaries
Explore comprehensive definitions, formulas, and benchmarks for metrics by category.
E-commerce Metrics
View full glossary →Average Order Value
AOVAverage amount spent per order
Customer Lifetime Value
CLV/LTVTotal revenue expected from a customer over their lifetime
Return on Ad Spend
ROASRevenue generated for every dollar spent on advertising
Cart Abandonment Rate
Percentage of shoppers who add items to cart but don't complete purchase
Conversion Rate
Percentage of visitors who complete a purchase
Customer Acquisition Cost
CACTotal cost to acquire a new customer
Returning Customer Rate
Percentage of customers who make repeat purchases
Purchase Frequency
Average number of purchases per customer in a time period
Revenue Per Visitor
RPVAverage revenue generated per website visitor
Product Conversion Rate
Percentage of product page views that result in purchases
Total Revenue
Sum of all sales over a specific period
Checkout Completion Rate
Percentage of checkout starts that result in completed purchases
SaaS Metrics
View full glossary →Monthly Recurring Revenue
MRRPredictable monthly revenue from subscriptions
Annual Recurring Revenue
ARRAnnualized version of MRR
Churn Rate
Percentage of customers who cancel in a period
Customer Acquisition Cost
CACTotal cost to acquire a new customer
Customer Lifetime Value
LTV/CLVTotal revenue expected from a customer over their lifetime
Net Revenue Retention
NRRRevenue retention including upsells and expansions
Daily Active Users
DAUNumber of unique users active in a day
Monthly Active Users
MAUNumber of unique users active in a month
Average Revenue Per User
ARPUAverage monthly revenue per customer
LTV:CAC Ratio
Ratio of customer lifetime value to acquisition cost
Feature Adoption Rate
Percentage of users who use a specific feature
Time to Value
TTVTime from signup to first meaningful action
Activation Rate
Percentage of signups that reach activation milestone
Content Metrics
View full glossary →Page Views
Total number of pages viewed
Unique Visitors
Number of distinct users who visit your site
Sessions
Individual visits to your site
Bounce Rate
Percentage of single-page sessions
Average Session Duration
Average time users spend on your site
Time on Page
Average time spent on a specific page
Pages Per Session
PPSAverage number of pages viewed per visit
Scroll Depth
How far users scroll down a page
Content Engagement Rate
Percentage of visitors who engage with content
Organic Search Traffic
Visitors from search engines
Click-Through Rate
CTRPercentage of impressions that result in clicks
Social Shares
Number of times content is shared on social media
Business-Specific Metrics
Client satisfaction
Industry-specific metric
Customer satisfaction
Industry-specific metric
Inventory turnover
Industry-specific metric
Project completion
Industry-specific metric
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