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Matomo Review & Pricing

Web Analytics
★4.2(1,800 reviews)

Pricing

Freemium

Free/$23+/mo

Visit Matomo →

Overview

Open-source analytics platform with complete data ownership and privacy compliance.

Pros

  • ✓100% data ownership when self-hosted
  • ✓GA-like depth without sampling
  • ✓Built-in heatmaps & session recording

Cons

  • ✕Self-hosting needs maintenance
  • ✕Cloud plan can get pricey
  • ✕UI feels dated to some

Best For

Privacy-consciousSelf-hostedEnterprise

Key Features

Self-hosted option
Data ownership
Heatmaps
Form analytics

Compare Matomo with other tools

Google Analytics 4 vs Matomo → Adobe Analytics vs Matomo → Plausible Analytics vs Matomo → Fathom Analytics vs Matomo → Matomo vs Firebase Analytics →
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