Amplitude vs Heap
Amplitude and Heap are two of the most popular product analytics tools, so choosing between them is a common dilemma. Amplitude is best known for user journey mapping and suits saas, e-commerce, mobile apps teams, while Heap stands out for automatic event capture and is a strong fit for saas, e-commerce, product teams. Below we break down pricing, features, pros and cons so you can decide quickly.
Quick verdict
If budget is the priority, Heap is the more accessible option ($0-$3600/mo). For overall user satisfaction, Amplitude edges ahead with a 4.4/5 rating. Most teams should pick Amplitude for saas use cases and Heap for saas use cases — and many growing companies end up running both together.
| Feature | Amplitude | Heap |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Price range | $0-$2000/mo | $0-$3600/mo |
| Free tier | Yes | Yes |
| Category | Product Analytics | Product Analytics |
| Best for | SaaS, E-commerce, Mobile Apps | SaaS, E-commerce, Product Teams |
| Key features |
|
|
| User rating | ★ 4.4 (2,800) | ★ 4.3 (1,600) |
Choose Amplitude if…
- ✓You're focused on saas, e-commerce, mobile apps
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
- ✓You want to start on a free plan
Choose Heap if…
- ✓You're focused on saas, e-commerce, product teams
- ✓Autocapture means no manual tagging
- ✓Retroactive analysis of past events
- ✓Good for non-technical teams
- ✓You want to start on a free plan
Amplitude vs Heap: pros & cons
Amplitude
Pros
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
Cons
- ✕Can be complex for small teams
- ✕Premium features are costly
- ✕Steeper onboarding
Heap
Pros
- ✓Autocapture means no manual tagging
- ✓Retroactive analysis of past events
- ✓Good for non-technical teams
Cons
- ✕Autocapture creates noisy data
- ✕Pricing opaque at scale
- ✕Less flexible custom modeling
Frequently asked questions
Is Amplitude or Heap cheaper?
Heap is generally the more affordable option ($0-$3600/mo). Amplitude is priced at $0-$2000/mo and Heap at $0-$3600/mo, so the best value depends on your data volume and which features you need.
Is Amplitude free?
Yes, Amplitude offers a free tier ($0-$2000/mo), which is great for getting started before you scale up.
Is Heap free?
Yes, Heap offers a free tier ($0-$3600/mo), so you can trial it without commitment.
Can I use Amplitude and Heap together?
Yes. Many teams run Amplitude and Heap side by side — Amplitude for saas and Heap for saas. A customer data platform (like Segment or RudderStack) makes it easy to send the same events to both.
Which is better for saas, Amplitude or Heap?
For saas, Amplitude is typically the stronger choice thanks to user journey mapping and behavioral analytics. Heap is the better pick when you need automatic event capture.