Mixpanel vs Amplitude
Mixpanel and Amplitude are two of the most popular product analytics tools, so choosing between them is a common dilemma. Mixpanel is best known for event tracking and suits saas, mobile apps, product teams teams, while Amplitude stands out for user journey mapping and is a strong fit for saas, e-commerce, mobile apps. Below we break down pricing, features, pros and cons so you can decide quickly.
Quick verdict
If budget is the priority, Amplitude is the more accessible option ($0-$2000/mo). For overall user satisfaction, Mixpanel edges ahead with a 4.5/5 rating. Most teams should pick Mixpanel for saas use cases and Amplitude for saas use cases — and many growing companies end up running both together.
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Price range | $0-$999/mo | $0-$2000/mo |
| Free tier | Yes | Yes |
| Category | Product Analytics | Product Analytics |
| Best for | SaaS, Mobile Apps, Product Teams | SaaS, E-commerce, Mobile Apps |
| Key features |
|
|
| User rating | ★ 4.5 (3,200) | ★ 4.4 (2,800) |
Choose Mixpanel if…
- ✓You're focused on saas, mobile apps, product teams
- ✓Best-in-class funnels & retention
- ✓Fast, self-serve reporting
- ✓Generous free plan
- ✓You want to start on a free plan
Choose Amplitude if…
- ✓You're focused on saas, e-commerce, mobile apps
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
- ✓You want to start on a free plan
Mixpanel vs Amplitude: pros & cons
Mixpanel
Pros
- ✓Best-in-class funnels & retention
- ✓Fast, self-serve reporting
- ✓Generous free plan
Cons
- ✕Event-based pricing scales fast
- ✕Requires tracking plan upfront
- ✕Not built for web traffic reporting
Amplitude
Pros
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
Cons
- ✕Can be complex for small teams
- ✕Premium features are costly
- ✕Steeper onboarding
Frequently asked questions
Is Mixpanel or Amplitude cheaper?
Amplitude is generally the more affordable option ($0-$2000/mo). Mixpanel is priced at $0-$999/mo and Amplitude at $0-$2000/mo, so the best value depends on your data volume and which features you need.
Is Mixpanel free?
Yes, Mixpanel offers a free tier ($0-$999/mo), which is great for getting started before you scale up.
Is Amplitude free?
Yes, Amplitude offers a free tier ($0-$2000/mo), so you can trial it without commitment.
Can I use Mixpanel and Amplitude together?
Yes. Many teams run Mixpanel and Amplitude side by side — Mixpanel for saas and Amplitude for saas. A customer data platform (like Segment or RudderStack) makes it easy to send the same events to both.
Which is better for saas, Mixpanel or Amplitude?
For saas, Mixpanel is typically the stronger choice thanks to event tracking and funnel analysis. Amplitude is the better pick when you need user journey mapping.