Amplitude vs Firebase Analytics
Amplitude (product analytics) and Firebase Analytics (mobile analytics) are often weighed up together even though they take different approaches to analytics. Amplitude is best known for user journey mapping and suits saas, e-commerce, mobile apps teams, while Firebase Analytics stands out for app analytics and is a strong fit for mobile apps, android, ios. Below we break down pricing, features, pros and cons so you can decide quickly.
Quick verdict
If budget is the priority, Firebase Analytics is the more accessible option (Always free). For overall user satisfaction, Amplitude edges ahead with a 4.4/5 rating. Most teams should pick Amplitude for saas use cases and Firebase Analytics for mobile apps use cases — and many growing companies end up running both together.
| Feature | Amplitude | Firebase Analytics |
|---|---|---|
| Pricing model | Freemium | Free |
| Price range | $0-$2000/mo | Always free |
| Free tier | Yes | Yes |
| Category | Product Analytics | Mobile Analytics |
| Best for | SaaS, E-commerce, Mobile Apps | Mobile Apps, Android, iOS |
| Key features |
|
|
| User rating | ★ 4.4 (2,800) | ★ 4.4 (3,800) |
Choose Amplitude if…
- ✓You're focused on saas, e-commerce, mobile apps
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
- ✓You want to start on a free plan
Choose Firebase Analytics if…
- ✓You're focused on mobile apps, android, ios
- ✓Free and unlimited for apps
- ✓Tight GA4 & Google Ads integration
- ✓Rich mobile SDK ecosystem
- ✓You want to start on a free plan
Amplitude vs Firebase Analytics: pros & cons
Amplitude
Pros
- ✓Powerful behavioral cohorts
- ✓Built-in experimentation suite
- ✓Strong data governance
Cons
- ✕Can be complex for small teams
- ✕Premium features are costly
- ✕Steeper onboarding
Firebase Analytics
Pros
- ✓Free and unlimited for apps
- ✓Tight GA4 & Google Ads integration
- ✓Rich mobile SDK ecosystem
Cons
- ✕Mobile-focused, weak for web
- ✕Reporting less flexible than rivals
- ✕Tied to Google stack
Frequently asked questions
Is Amplitude or Firebase Analytics cheaper?
Firebase Analytics is generally the more affordable option (Always free). Amplitude is priced at $0-$2000/mo and Firebase Analytics at Always free, so the best value depends on your data volume and which features you need.
Is Amplitude free?
Yes, Amplitude offers a free tier ($0-$2000/mo), which is great for getting started before you scale up.
Is Firebase Analytics free?
Yes, Firebase Analytics offers a free tier (Always free), so you can trial it without commitment.
Can I use Amplitude and Firebase Analytics together?
Yes. Many teams run Amplitude and Firebase Analytics side by side — Amplitude for saas and Firebase Analytics for mobile apps. A customer data platform (like Segment or RudderStack) makes it easy to send the same events to both.
Which is better for saas, Amplitude or Firebase Analytics?
For saas, Amplitude is typically the stronger choice thanks to user journey mapping and behavioral analytics. Firebase Analytics is the better pick when you need app analytics.